Privacy Policy | Atrium Media

1. Introduction

Atrium Media LLC ("Atrium Media," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at atriummedia.com, use our services, or interact with us in any way.

By using our website or submitting your information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or provide us with your personal information.

2. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us, including:

Name and/or artist/band name
Email address
Information submitted through contact forms, applications, or surveys (such as your social media struggles or project details)
Any other information you choose to provide in communications with us

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 7)

Information from Third Parties

We may receive information about you from third-party platforms you use, such as Meta (Facebook/Instagram), Spotify, or other social media and advertising platforms, in connection with campaigns we manage on your behalf.

For California residents, at or before the point of collection, we provide notice of the categories of personal information to be collected, the purposes for which the categories are used, and whether that personal information is sold or shared.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and process your applications
To provide, operate, and improve our marketing services
To send you marketing communications you have consented to receive, including growth strategies, industry insights, and service updates
To manage advertising campaigns on your behalf
To analyze website usage and improve user experience
To comply with legal obligations and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information to recipients such as: (a) hosting and infrastructure providers; (b) analytics providers; (c) advertising and marketing platforms; (d) professional advisors; (e) legal and regulatory authorities; and (f) successors in interest in a business transfer in the following limited circumstances:

Service providers: Third-party vendors who help us operate our business (e.g., email platforms, hosting providers, analytics tools, advertising platforms). These providers are contractually obligated to protect your data and may only use it for the purposes we specify.
Advertising platforms: When managing campaigns on your behalf, we may share relevant information with platforms such as Meta, Google, Spotify, and TikTok as necessary to run and optimize your campaigns.
Professional Advisors: To operate and manage our business and ensure our website and business is in compliance with applicable laws and regulations.
Legal requirements: If required by law, regulation, legal process, or governmental request.
Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

Marketing leads: Retained for up to 24 months from last interaction, unless you request deletion sooner.
Client data: Retained for the duration of the client relationship and up to 36 months afterward for legal and accounting purposes.
Website analytics: Retained for up to 26 months.

6. Your Rights and Choices

All Users

Unsubscribe: You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting us directly.
Access and correction: You may request access to or correction of your personal information by contacting us.
Deletion: You may request that we delete your personal information, subject to certain legal exceptions.

California Consumers: Your Rights Under the CCPA/CPRA

You have the right under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and certain other privacy and data protection laws, as applicable, to exercise free of charge:

Disclosure of Personal Information We Collect About You. You have the right to know, and request disclosure of:

The categories of personal information we have collected about you, including sensitive personal information
The categories of sources from which the personal information is collected
The categories of third parties to whom we disclose personal information, if any
The specific pieces of personal information we have collected about you

Please note that we are not required to:

Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained
Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information
Provide the personal information to you more than twice in a 12-month period

Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose. In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:

The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared
The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose

You have the right to opt out of the sale of your personal information or sharing of your personal information for the purpose of targeted behavioral advertising. If you exercise your right to opt out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information.

To opt out of the sale or sharing of your personal information, please email us at info@atriummedia.com with the subject line "Opt Out of Sharing".

Right to Limit Use of Sensitive Personal Information. You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:

Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services
Help to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes
Permit short-term, transient use, including non-personalized advertising shown as part of a consumer's current interaction with the business, if the consumer's personal information is not disclosed to another third party and is not used to build a profile or otherwise alter the consumer's experience outside the current interaction
Perform services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, or providing storage
Undertake activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device
As authorized by further regulations

You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.

To limit the use of your sensitive personal information, please email us at info@atriummedia.com with the subject line "Limit Use of Sensitive Information".

Right to Deletion. Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

Delete your personal information from our records
Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort

Please note that we may not delete your personal information if it is reasonably necessary to:

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us
Help to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for those purposes
Debug to identify and repair errors that impair existing intended functionality
Exercise free speech, ensure the right of another consumer to exercise their right of free speech, or exercise another right provided for by law
Comply with the California Electronic Communications Privacy Act
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us
Comply with an existing legal obligation
Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information

Right of Correction. If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.

Protection Against Retaliation. You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:

Deny goods or services to you
Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
Provide a different level or quality of goods or services to you
Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services

Please note that we may charge a different price or rate or provide a different level or quality of goods or services to you if that difference is reasonably related to the value provided to our business by your personal information. We may also offer loyalty, rewards, premium features, discounts, or club card programs consistent with these rights, or payments as compensation for the collection of personal information, the sale of personal information, or the retention of personal information.

California residents may submit an "Opt Out of Sharing" request by emailing info@atriummedia.com with the subject line "Opt Out of Sharing".

European Economic Area (EEA) Residents — GDPR

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including:

Right to Be Informed: The right to know or be notified about the collection and use of your personal information.
Right to Access: The right to be provided with a copy of your personal information (the right of access).
Right to Rectification: The right to require us to correct any mistakes in your personal information.
Right to be Forgotten: The right to require us to delete your personal information — in certain situations.
Right to Restriction of Processing: The right to require us to restrict processing of your personal information — in certain circumstances, e.g., if you contest the accuracy of the data.
Right to Data Portability: The right to receive the personal information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party — in certain situations.
Right to Object: The right to object at any time to your personal information being processed for direct marketing (including profiling), and in certain other situations to our continued processing of your personal information, e.g., processing carried out for our legitimate interests.
Right Not to be Subject to Automated Individual Decision-Making: The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner's Office (ICO) on individual rights under the EU General Data Protection Regulation.

To exercise any of these rights, please contact us using the information in Section 11.

Other U.S. State Privacy Laws

Residents of states with applicable privacy laws (including Virginia, Colorado, Connecticut, Utah, Indiana, Kentucky, Rhode Island, and others) may have similar rights. Please contact us to exercise your rights under your state's privacy law.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. These may include:

Essential cookies: Required for the website to function properly.
Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
Advertising cookies: Used to deliver relevant ads and measure campaign performance (e.g., Meta Pixel).

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

8. Email Marketing (CAN-SPAM Compliance)

We comply with the CAN-SPAM Act and applicable anti-spam laws. When you provide your email address and consent to receive marketing communications from us:

We will clearly identify ourselves as the sender
We will not use deceptive subject lines
We will include our physical mailing address in every email
We will honor unsubscribe requests within 10 business days
We will not share your email address with third parties for their own marketing purposes

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. We maintain a written information security program designed to implement reasonable security procedures and practices appropriate to the nature of the information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

If we become aware of a breach of the security of our systems involving personal information, we will provide notifications as required by applicable law, including to California residents where required, and we will provide such notice in the most expedient time possible and without unreasonable delay, subject to applicable legal exceptions.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, would like this policy in another format (for example: audio, large print, braille), or have concerns about how your data is being handled, please contact us:

Atrium Media LLC
Email: info@atriummedia.com

Please note that you may only make a CCPA/CPRA-related data access or data portability disclosure request twice within a 12-month period.

If you choose to contact us directly by email, you will need to provide us with:

Enough information to identify you (e.g., your full name, address, and customer or matter reference number)
Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill)
A description of what right you want to exercise and the information to which your request relates

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person's behalf. Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Changes will be posted to our website and shall become effective immediately upon posting. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.